This walk
Impatient
Skips copy, quits on extra fields.
A fresh look at your signup
Find the friction.
Before they leave.
Impatient walks your signup.
You get the five things to fix, in order.
YOUR SIGNUP, ON FOOTFIELD NOTES / 001
Knows the way.
Finds the detours.
01
Give it a starting point
Your signup URL. A finish line, if you have one.
02
Impatient goes first
Skips the copy. Quits on extra fields. The rest stay locked.
03
Know what to fix first
Ranked fixes, with the steps and quotes behind them.
One walks. The rest wait.
Impatient goes first.
You know your product.
They don’t. That’s the point.
Full persona set
Locked. This walk is Impatient only. The rest wait here, with no charge attached.
25 Oct 2026 · 15:39 GMT
We walked our own signup.
swiftqms.com. Impatient only. Nothing submitted.
One new user. Impatient.
Where they stumbled
https://www.swiftqms.com/auth/register
Impatient didn't create an account. That stays off unless you own the site and give a test email.
Anyone with the link can read this walk. Screenshots stay in this tab.
The walk
Step 1SwiftQMS
Headline “SwiftQMS.” Fields: Your name, Organisation name, Work email, Password. Buttons: Create account, Sign in. No price. No trust marks.
Did. Filled Your name, Organisation name, Work email, Password with test values. Didn't press Create account.
“Organisation name is above the email field, so I closed the tab.”
Things to fix
Ranked for Impatient. Each one points at the step behind it.
- 1
Ask for an email before organisation name, and leave organisation name until they're in the product.
“Organisation name is above the email field, so I closed the tab.”
Organisation name before the product
- 2
Add a show-password control on the “Password” field.
“The “Password” field is here, and nothing on the screen shows the password.”
No show-password on “Password”
- 3
Mark “Your name”, “Organisation name”, “Work email”, and “Password” as required before the first try.
“Your name”, “Organisation name”, “Work email”, and “Password” are required, and the form never says so.
“Your name”, “Organisation name”, “Work email”, and “Password” don't say they're required
One fix, mocked up
The top issue, from step 1. Organisation name before the product.
One change
SwiftQMS
Ask for an email before organisation name, and leave organisation name until they're in the product.
Your name
Your name
Work email
Work email
Password
••••••••
Create account
Stopped on SwiftQMS: Organisation name before the product.